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    Why Do I Need 2 Google Site Map Files?

    January 1st, 2009

    It has been proven that Google will spider your site faster if you have a Google Sitemap. But is one site map enough? Why should you have at least 2 Site Maps.

    Most Web Sites can be found with at least 2 Addresses some with 3. As an example you can type in Yahoo.com or www.yahoo.com and arrive at the same web page. Some Web Pages also use a subdomain which would give them a 3rd way to be accessed (ewguru.com/hbiz or the subdomain hbiz.ewguru.com)

    When you submit a Sitemap to Google you can only have 1 format of your web site in each Sitemap. Hence if you want Google to index all possible formats of your web site you need 2 have a Sitemap for each version.

    Using the free tools detailed in the 4 steps that follow, you can have a Google Sitemap in less then 10 Minutes.

    Step 1 Create a Google Site map Account

    Go to the following website and click on create an Account https://www.google.com/webmasters/sitemaps/login

    Step 2 Create Your Site map

    Use this Free Web Based tool to create your Sitemap
    www.sitemapspal.com/

    Step 3 Upload your Site map to Your Web Page

    Upload Your Sitemap to your web page

    Step 4 Add Your SiteMap to Google

    Log In to your Google site map account and add the URL of you Site Map. Be sure and check back a few hours later to make sure it uploaded correctly. https://www.google.com/webmasters/sitemaps/login

    Mike Makler - EzineArticles Expert Author

    Search Engine Masters Course
    A FREE 5 day email course on how your web site can get
    top 10 rankings in the other search engines.
    http://ewguru.com/free-seo-ecourse

    About The Author:
    Mike Makler has been Marketing Online Since 2001 When he Built
    an Organization of over 100,000 Members

    Get Mike’s Newsletter:
    http://ewguru.com/newsletter

    Weekly Tios and Tricks
    http://ewguru.com/tips

    Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe


    High Search Engine Rankings - A Long Term Strategy

    October 8th, 2008

    The last 1.5 years have shown major changes in search engine behavior across the board. Algorithms change at random dates. Websites that ranked great in search results are suddenly completely wiped out from the search index. It becomes less and less predictable what a certain change to your website will get for results. A major change to a website or the way how it is promoted could have a major impact on search engine success for that website.

    Webmasters need to gear to up to stay ahead of the game. As changes cannot easily be reversed to re-establish search engine ranking a website could be dead in the water for 3-6 months before it eventually recovers. It might actually not recover at all and becomes dead internet real estate. The difficulty every webmaster is facing - each major search engine uses different criteria to judge a website and how high it will be listed in search results. Success in MSN does not necessarily mean success in Google or Yahoo and vice versa.

    To further see the impact of search engine changes one also has to consider who is affected most. The “aggressive” webmaster with lots of affiliate shopping websites and websites mainly build to generate advertising income will certainly see a different impact compared to a webmaster that is going a much more conservative way. There is a major difference in building a website for short-term success (or mid-term for the matter in Internet terms) and in building a website for long-term success.

    Search engines will (or partially already have) develop filters to sort out websites with certain type of content or that promote certain type of services. This way they hope to increase the quality of the search results and to provide better quality of service to their clients/visitors.

    Webmasters looking for long-term success need to change the way how they operate to succeed. Unless you have a lot of money you can throw at the problem (advertising, marketing), you need to work very conservative in regards to search engine optimization and how to achieve high search engine listings/rankings. Plan projects a long time in advance. Buy domain names way ahead of schedule and place some content on them to get them indexed and accounted for. A domain name being 2 years old or more (and indexed for that period of time) is more valuable than a 2 week old domain name registration with some duplicate content. Slowly build back links to the new domain. Search engines seem to be looking at back links in a way that a large increase of back links in a very short period of time is less valuable or reason to suspect brute force search engine optimization (brute force SEO) which can result in complete removal from the search index. So, a strategy of slowly increasing the number of back links is more desirable and will be more effective for the long term success. Do not do anything on a website that does not look ‘natural’ in regards to growth. Adding 1,000+ pages in a day does not look natural. Adding 25 pages of content over a week looks much more natural. Time does a good thing. A site becomes more popular and also gets more back links. With the increased popularity an increase in the growth rate does not look as much problematic anymore. Now adding 50 pages of content in a week just matches the overall growth rate much better. And again - time passes by and the popularity goes up (ideal case). An increase in adding back links and content just looks more natural.

    This sort of natural growth will be important to achieve search engine success in the future. The second key is good, high quality content and easy to read URLs. A combination of these two key ingredients will almost guarantee success in how your website is ranked in search engines.

    About the Author

    Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at Cooking Recipes, Highlands Ranch and at How to start a web hosting business.

    This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.


    Which SEO Company/Firm to Choose for SEO Services?

    October 8th, 2008

    In the last 2-3 years many new companies have mushroomed, providing cost effective seo services to their customers. In this whole galaxy of seo companies some are authentic, while others are not. A novice owner of the website has a little knowledge of the technical jargon involved in the SEO, and sometimes can get into trouble.

    To choose any seo company/firm, first you need to do a study analysis yourself:

    1) The history of the seo company/firm providing SEO services.

    2) The keywords for which you want to promote your website, because the keyword chosen is directly proportional to the cost of seo services.

    3) Timescales involved with the rankings.

    4) Never go for an obscure keyword like “company selling cheap products online uk”, but rather go for “online products uk”.

    3) Trying to concentrate on the main essence of business like “teeth whitening services”, “plumber services”, “google seo services”, “purchase books” etc.

    First, you should try to look for the essence of your business keywords, and once you achieve rankings for these keywords you can go further with other keywords.

    4) Try to ask costing for keywords from seo company(including the timescale).

    5) The techniques these seo companies/firm would be using to promote your website through SEO channel. Some companies state that
    they have mastered the secret techniques, and hence cannot reveal their techniques. These secret techniques can sometimes prove to be just a damp squib.

    6) Their past record of customer satisfaction, and of course contact number of their previous customers.

    7) Detailed flowchart of the entire exercise, which a seo company would choose to achieve top rankings. In this flowchart nothing should be hidden from customers.

    8) Asking as much as you can regarding each and everything like:

    (i) Which keywords to choose?

    (ii) What will be time for which rankings will be achieved?

    (iii)what rough rankings it will achieve in google, yahoo, msn, and other search engines?

    (iv) Writing down your SEO budget for PPC, and organic search engine optimization carefully.

    (v) What will be cost for PPC campaigns?

    All these above factors will help you to better understand your project, and also your seo company/firm you are deciding to choose.

    Good Luck,
    Bhupinder Singh

    Name: Bhupinder Singh

    Occupation: Working as webmaster for BSOLUTIONS, http://www.bsolutions.s5.com, and seoexpert in http://www.seohawk.com.I have worked for several international clients from UK, US, CANADA, and India. Having experience of more than 3 years in web development and Search Engine Optimization, I have evolved a wide expertise in Search Engine Optimization Techniques.

    Contact me: bhupinder@bsolutions.s5.com OR bhupinder@seohawk.com